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SIDO Report 2018: “Defining Success: Meaningful Metrics to Evaluate U.S. State International Trade Programs”

How do states measure the many activities and accomplishments of trade development programs? The answer is not as easy as a simple cost-benefit analysis. For years, federal and state leaders have used a variety of indicators, including number of companies counseled, estimated export sales, jobs supported, and customer satisfaction surveys. However, metrics have changed frequently and there has been minimal analysis on how to best measure state international trade programs.

Contact: SIDO@csg.org to purchase this resource or for more information.

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